As a UX professional in today’s data-driven landscape, it’s increasingly likely that you’ve been asked to design a personalized digital experience, whether it’s a public website, user portal, or native application. Yet while there continues to be no shortage of marketing hype around personalization platforms, we still have very few standardized approaches for implementing personalized UX.
That’s where we come in. After completing dozens of personalization projects over the past few years, we gave ourselves a goal: could you create a holistic personalization framework specifically for UX practitioners? The Personalization Pyramid is a designer-centric model for standing up human-centered personalization programs, spanning data, segmentation, content delivery, and overall goals. By using this approach, you will be able to understand the core components of a contemporary, UX-driven personalization program (or at the very least know enough to get started).
Getting Started
For the sake of this article, we’ll assume you’re already familiar with the basics of digital personalization. A good overview can be found here: Website Personalization Planning. While UX projects in this area can take on many different forms, they often stem from similar starting points.
Common scenarios for starting a personalization project:
- Your organization or client purchased a content management system (CMS) or marketing automation platform (MAP) or related technology that supports personalization
- The CMO, CDO, or CIO has identified personalization as a goal
- Customer data is disjointed or ambiguous
- You are running some isolated targeting campaigns or A/B testing
- Stakeholders disagree on personalization approach
- Mandate of customer privacy rules (e.g. GDPR) requires revisiting existing user targeting practices
Recommended Story For You :
GET YOUR VINCHECKUP REPORT
The Future Of Marketing Is Here
Images Aren’t Good Enough For Your Audience Today!
Last copies left! Hurry up!
GET THIS WORLD CLASS FOREX SYSTEM WITH AMAZING 40+ RECOVERY FACTOR
Browse FREE CALENDARS AND PLANNERS
Creates Beautiful & Amazing Graphics In MINUTES
Uninstall any Unwanted Program out of the Box
Did you know that you can try our Forex Robots for free?
Stop Paying For Advertising And Start Selling It!
Related Post
Ever since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement—but most of all the stories. I wanted to be an actor. And I believed that I’d get to do the things that Indiana Jones did and go on exciting adventures. I even dreamed up ideas for movies […]
Do you find yourself designing screens with only a vague idea of how the things on the screen relate to the things elsewhere in the system? Do you leave stakeholder meetings with unclear directives that often seem to contradict previous conversations? You know a better understanding of user needs would help the team get clear […]
Feedback, in whichever form it takes, and whatever it may be called, is one of the most effective soft skills that we have at our disposal to collaboratively get our designs to a better place while growing our own skills and perspectives. Feedback is also one of the most underestimated tools, and often by assuming […]